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	<title>Christian Trade News Australia &#187; giving books away</title>
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		<title>A book on non-books, and books to give away&#8230;</title>
		<link>http://tradenews.localchristianbooks.com.au/2010/05/02/a-book-on-non-book-and-books-to-give-away/</link>
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		<pubDate>Sun, 02 May 2010 10:39:05 +0000</pubDate>
		<dc:creator>Karl Grice</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[giving books away]]></category>
		<category><![CDATA[tony payne]]></category>

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			<content:encoded><![CDATA[<p><img src="http://matthiasmedia.com.au/briefing/images/issuecovers/brfg380_146.jpg" class="alignright" alt="May Briefing" />In the May edition of <i>The Briefing</i> Tony Payne gives us a brief insight into Sherman Young&#8217;s book on the death of books. Ok, so everyone is writing about e-books replacing (or not replacing) books. What&#8217;s different here is that Sherman wrote a book (which is available in the traditional physical form) about how to judge books by their inner beauty &#8211; their contents, their story, their argument, the conversation between the author and the reader; rather than their physical (or non-physical) form.</p>
<p>You can read the article for free <a href="http://www.matthiasmedia.com.au/briefing/library/5903/">here</a>.</p>
<p>Tony uses it as an opportunity to remind us (Christians) of the role physical books can play in the lives of others. That is, while we may read non-stop online and buy less books for ourselves, it may be worth buying a physical book to give to our friends. Of course, once we remember to try it out, we might be able to remind our customers to do the same.</p>
<p>Personal goal for this week: Give away a (short readable) book to a friend who might benefit from reading it.</p>
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