Hope for Christian Bookshops in the UK

Posted on 18th January 2010 in Marketing

Phil Groom muses on the future of Christian Bookshops in the UK:
http://christianbookshopsblog.org.uk/2010/01/17/a-future-and-a-hope-for-the-uks-christian-bookshops/

He concludes with an encouragement to Christian Bookshops to diversify their stockholdings.

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Improve your bottom line by reselling free guitars…

Posted on 13th January 2010 in Marketing

There’s no label on them saying “Not for Resale”!
(credit to: Jono Boer)

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John Cleese on being Creative

Posted on 26th December 2009 in Marketing

This is John Cleese in serious mode with advice on being creative.

(1) Sleep on a problem
(2) Make an oasis – set boundaries of time and space with no interruptions

Finished with the observation that it takes similar skills to know you are good at something as to be good at it. Similarly if you are hopeless at something, you are likely to be hopeless at recognising your lack of skill. And even if you can recognise creativity in others, if you are not creative you may not value that skill in others.

CBAA now on Facebook

Posted on 18th December 2009 in Marketing, Technology

Click here to join the CBAA Facebook Group. Facebook is a great way to keep in touch with everyone else in the industry – and with your customers! You will also find more details about the NSW Regional Trade Show for 2010.

Case Study 001: Shop Newsletters

Posted on 16th December 2009 in Case Studies, Marketing

“One of the things that we do here at GCBC is produce a shop newsletter. We mail these out and keep some of them handy on the counter. As you can see…it is full of all sorts of information.” – Christine

Click to continue reading “Case Study 001: Shop Newsletters”

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