Encouragement for Independent Retailers

Posted on 11th May 2010 in Case Studies, Marketing

Thanks to Paul from Searchlight Books Canada for this summary:
http://bookshoptalk.wordpress.com/2010/05/10/advice-for-independent-booksellers/

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A book on non-books, and books to give away…

Posted on 2nd May 2010 in Marketing

May BriefingIn the May edition of The Briefing Tony Payne gives us a brief insight into Sherman Young’s book on the death of books. Ok, so everyone is writing about e-books replacing (or not replacing) books. What’s different here is that Sherman wrote a book (which is available in the traditional physical form) about how to judge books by their inner beauty – their contents, their story, their argument, the conversation between the author and the reader; rather than their physical (or non-physical) form.

You can read the article for free here.

Tony uses it as an opportunity to remind us (Christians) of the role physical books can play in the lives of others. That is, while we may read non-stop online and buy less books for ourselves, it may be worth buying a physical book to give to our friends. Of course, once we remember to try it out, we might be able to remind our customers to do the same.

Personal goal for this week: Give away a (short readable) book to a friend who might benefit from reading it.

Living Oasis – Moving from Maintainence to Mission Mode

Posted on 28th January 2010 in Industry News, Marketing

As 26 Wesley Owen stores face closure, one store is looking to the future by diversifying their stock holdings and providing a reason for non-Christians to visit their shop. This is a strategy that could easily be adopted by many of Australia’s regional bookshops, to help us develop sustainable businesses and to build important relationships with our local communities: Download Living Oasis Press Release

“Dear Valued Customer”: Don Watson on Corporate Speak….

Posted on 26th January 2010 in Marketing

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Not everyone feels safe…

Posted on 22nd January 2010 in Case Studies, Marketing
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